Amazon Ads Audit: What to Look for and How to Fix Poor Performance

If your Amazon ads aren't performing…

The worst thing you can do is keep guessing.

What you need is a structured audit.

Step 1: Campaign Structure

Check:

• Are campaigns organised?
• Is there clear separation of testing vs scaling?

Step 2: Wasted Spend

Look for:

• High spend, no conversions
• Irrelevant search terms

Step 3: Conversion Issues

If ads get clicks but no sales…

The issue is your listing.

Step 4: Keyword Performance

Identify:

• Winners
• Losers

Then optimise accordingly.

Step 5: Scaling Opportunities

Look for:

• Underfunded campaigns
• High-performing keywords

Conclusion

An audit gives you clarity.

And clarity leads to better decisions.

Want me to audit your account?